In recent years, the field of copywriting has witnessed a remarkable surge in interest, with countless videos garnering millions of views and freelancing websites teeming with copywriters offering their services.
However, as the demand for copywriting skills has skyrocketed, so has the competition, “leading to a DEValuation of this once-lucrative craft”
As we delve into 2024, it appears that the traditional approach to copywriting may be reaching its zenith.
In this article, we explore a transformative strategy known as Full Stack Copywriting, a paradigm shift that promises not only to revolutionize how copy is written but also how it can substantially increase a copywriter’s earning potential.
Full Stack Copywriting
Full Stack Copywriting is a departure from the conventional method of merely providing clients with a written document.
Instead, it encompasses a holistic approach, where copywriters not only craft compelling content but also act as strategic advisors.
This involves guiding clients on optimizing various facets of their marketing, such as funnel design, ad creatives, video sales letters (VSLs), and overall conversion rate improvement.
The goal is to transform copywriters from mere executors into valuable strategists who contribute to their clients’ business growth.
What Advantages Will You Get?
In the business world, those who are paid to think often earn significantly more than those paid solely for execution.
Full Stack Copywriters position themselves as experts who not only possess superior writing skills but also a comprehensive understanding of digital marketing.
This dual expertise enables them to offer clients a more extensive range of services, thus setting them apart from their peers.
Starte with Full Stack Copywriting
To get on the Full Stack Copywriting journey —
Command fees up to ten times higher than conventional copywriters, one must develop two fundamental skills:
proficient copywriting and a basic understanding of digital marketing.
Writing copy consistently and immersing oneself in foundational copywriting books, such as
“Scientific Advertising,” can place aspiring copywriters among the top echelons of their craft.
The Digital Marketing Edge: Equipping oneself with basic digital marketing skills is crucial.
Familiarity with terms like VSL funnel, webinar, sales letter, and the ability to analyze industry-specific patterns and components of effective ads are paramount.
By combining these digital marketing skills with copywriting prowess, Full Stack Copywriters elevate their value proposition, making them indispensable partners in their clients’ success.
To excel in Full Stack Copywriting —
It’s essential to study the strategies of industry leaders. Notable figures like Russell Brunson, a master of high-converting funnels, John Benson, the pioneer of VSLs, and Sabri Subie, who provides insights into the essentials of Full Stack Copywriting, offer valuable free resources on platforms like YouTube
Incorporating these teachings into one’s skill set can provide a significant advantage over competitors.
— — —
In Full Stack Copywriting, the ultimate goal is to create a comprehensive and irresistible offer, commonly referred to as a “grand slam offer.”
This involves breaking down each element of the service and logically demonstrating its individual value to the client.
By doing so, Full Stack Copywriters can justify premium pricing, with some commanding as much as $7,000 per month from retainer clients.
By continually honing both copywriting and digital marketing skills, aspiring Full Stack Copywriters can position themselves as invaluable partners capable of driving significant business growth for their clients.
The journey to becoming a Full Stack Copywriter requires dedication, a commitment to learning, and a strategic mindset, but the rewards are well worth the effort.
