According to Matt Diggity, who founded multiple profitable SEO companies, 2024 seems to be a year of major changes in the rapidly changing field of search engine optimisation.
He recently released his top five predictions for SEO’s future, highlighting the potential and difficulties that lie ahead.
Recharging all the topics he mentioned that are expected to impact the future of SEO, I believe everyone should take the time to understand what will happen to SEO in 2024 and beyond.
SGE
A major development that has the “potential to reshape the SEO” landscape is Google’s Search Generative Experience (SGE)
This innovative approach involves AI generating answers to user queries directly in the search results, bypassing the traditional list of websites.
While this might seem like a threat to website traffic, Diggity contends that despite SGE’s potential benefits, its poor processing speed and consumers’ natural predilection for information that has been hand-picked by humans may prevent it from being widely used.
Given its focus on making money, Google is unlikely to risk its ad revenue model by giving up on website visits entirely.
Rise of AI Content Generation
The year 2024 is poised to witness a surge in AI-generated content, with an estimated 90% of all content produced being written by artificial intelligence.
This shift has already begun, disrupting traditional content agencies. But Google does not penalize AI-generated content;
in fact, it has adapted its documentation to acknowledge the role of AI in content creation.
However, potential backlash due to the flood of AI content, prompting the need for creators to add unique perspectives and experiences to stand out in the crowded online space.
Backlinks Retain Importance
Contrary to Google’s assertion that backlinks are no longer a top-three ranking factor, Diggity predicts that backlinks will continue to play a crucial role in SEO.
The cost-effectiveness of tracking links makes them a reliable indicator of a website’s authority and expertise.
In 2024, The suggestion is; diversified approach to building backlinks, encompassing digital PR, guest posts, link insertions, business directory citations, and strategic link exchanges.
Regulation of Parasite SEO
Parasite SEO, a strategy involving leveraging high-authority domains for rankings, may face regulatory measures from Google.
The search giant is already taking steps to discourage hosting third-party content on main sites or subdomains, signaling a shift in its approach towards such practices.
Those engaged in Parasite SEO to diversify their strategies to adapt to potential changes in Google’s algorithm.
Mastering Google Update Penalties
The tumultuous year of 2023, marked by Google’s helpful content and spam updates, has left website owners seeking ways to recover from penalties.
We believes that the continuous running of Google’s classifier allows for faster feedback loops, enabling quicker recoveries if site issues are addressed promptly.
My Thoughts on This Matter —
while the SEO landscape is set to undergo significant transformations in 2024, adaptability and a strategic approach to content creation and backlink building will remain essential for webmasters looking to thrive in this evolving digital era.
